Last Sunday saw the NZ Transport Agency Waka Kotahi launch our latest road safety campaign, focused on vehicle safety.
The campaign is aimed at increasing awareness of vehicle safety ratings to help get more people into safer vehicles, which modelling shows will achieve some of the biggest reductions in deaths and serious injuries (DSIs) on our roads in New Zealand.
Research tells us people don’t currently prioritise safety when purchasing a vehicle and most owners of 1- and –2-star cars don’t know their vehicle’s safety rating – yet when made aware of it the vast majority indicated they would buy a safer vehicle in future.
In response, the advertising features a range of ‘cardboard’ vehicles to help raise awareness of our vulnerability in low-safety rated vehicles and address some misconceptions about what makes a vehicle safe.
Visit the Rightcar website now to check vehicle safety ratings and get other relevant details to inform your decisions.
Find out more on the NZTA website.
