29 August 2022
Road safety campaigns encouraging young Australians to consider safety ratings and buy the safest
vehicle they can afford launched to peak-hour commuters across Australia this morning.
The Re:act behaviour change program challenges university students to raise awareness among 18-25
year olds of road safety issues to change road user behaviour and make all road users safer.
The 2022 program focused on ‘safer vehicles’, educating young drivers about the importance of
considering safety in deciding which vehicle to purchase and encouraging them to research star
ratings and safety features whenever they are buying a used or new car.
In 2022, the Re:act program ran in Australia with design communication students at universities in
Victoria, NSW, Queensland and WA and with graphic design students at TAFE colleges in Victoria, NSW,
Queensland, WA and South Australia. Internationally, Brazil and the United States have this year joined
the United Kingdom in running the road safety program.
As part of Re:act, the selected Australian campaigns are launched on the roadside and retail digital
assets of long-term Australian media partner oOh!media, who in 2022 is providing even more support
to the student campaigns as part of their commitment to making a difference on our roads.
The campaigns launched today were created by students at University of Technology Sydney, Swinburne
University of Technology in Melbourne, Curtin University in Perth and Queensland University of
Technology. Campaigns created by TAFE students participating in Re:act 2022 will be executed in
public at the end of September.
“Raising awareness and educating young people to buy safer vehicles is a challenging road safety
message to communicate but the participating Re:act students put in a fantastic effort to create
campaigns that will educate their peers,” said Re:act Founder and CEO Andrew Hardwick.
“Safety can sometimes be down the list of competing priorities when you are buying your first car, for
various reasons. So if these campaigns can get young people thinking about star ratings and safety
features for their first as well as subsequent vehicle purchases, that will have an immediate and lasting
impact on improving the level of safety of vehicles on our roads.
“The Re:act program will exceed a global audience reach of 20 million with the launch of the 2022
campaigns and I thank our program partners for their continued support, particularly Australian media
partner oOh!media for its continued dedication to Re:act and for extending its commitment to the
program until at least 2024.”
Robbie Dery, oOh!media’s Chief Commercial Operating Officer, said: “With young people disproportionately
impacted by road trauma and death across the country, it is fundamentally important we communicate
with young drivers at the moment of key decision-making – when they are behind the wheel.
“As Australia’s largest Out of Home media company, oOh!’s national digital network can reach these young
drivers at scale and encourage them to make safer decisions about their vehicles and driving. oOh! has
partnered with Re:act for several years and we’re pleased to continue to support this important initiative
and reinforce key road safety messages to the country’s youngest road users.”
Visit reactforchange.com to learn more about the Re:act program.
Does it check out?
Students: Catherine Stirling, Charmaine Hung, Amanda Wang, Tegan Welsh –
Swinburne University of Technology
“We have put a lot of effort into making this campaign come alive. From photoshopping cars and stale food
to shooting our TVC in the Swinburne photography studios, we have enjoyed expanding our skills while raising
awareness regarding purchasing safer vehicles.”
More stars for safer cars
Student: Emelia Ferreira – University of Technology Sydney
“My experience participating in Re:act was challenging, insightful and rewarding for me both personally and
as a designer…my learning journey began after admitting I only knew two vehicle safety features and that I had
no clue as to what the vehicle star safety rating was.”
Safety comes in all shapes and prices
Students: Indiana Connor, Tannisa Hermansyah, Gia Portelli, Amy Riordan, Nikki Singh, Taje Singh –
“Before Re:act, we had minimal knowledge of road and vehicle safety. What we learned, and what we
hope to communicate through our campaign, is that prioritising safety when purchasing your next
vehicle is not an expensive decision and should be treated as an investment in your health.”
In the market?
Student: Remy McCorquodale – Queensland University of Technology
“To create a vehicle safety campaign as part of the Re:act 2022 road safety behaviour change
program was an amazing opportunity to have, and I am so grateful to have had the chance to
design something meaningful and impactful like this.”