This article was sourced from Re:act
Innovative road safety program Re:act, which allows young road users to create engaging behaviour change campaigns for their peers, is launching its 2022 program in Australia today with a focus on ‘Safer Vehicles’.
Re:act challenges university and college students to raise awareness among 16-25 year olds of road and workplace safety issues to change road user behaviour and make all road users safer.
This year the program will run in Australia with design communication students at universities in NSW, Victoria, WA and Queensland, and with graphic design students at TAFE colleges in NSW, Victoria, WA, Queensland, and launching this year in South Australia. It will encourage young drivers to consider vehicle safety when deciding which vehicle to purchase.
Internationally, Brazil and the United States will this year join the United Kingdom by also running the program. All Re:act topics are aligned to local road safety issues.
Under the program, a panel of government and industry partners in each location select the most compelling road safety campaign, which is then developed and launched in public via Re:act media partner out-of-home digital assets. The selected Australian campaigns will be launched in the second half of the year through long-term Australian media partner oOh!media.
Re:act Founder and CEO Andrew Hardwick says 2022 is the first time Re:act has been run in South Australia and, internationally, Brazil will run the program for the first time in coming weeks with the United States following later in the year.
“It’s amazing to think that, in just six years, a new approach to engage young people and help reduce their over-representation in road trauma has grown across Australia and into three corners of the globe,” Andrew said.
“Program evaluation and feedback has consistently shown Re:act is effective in increasing awareness and changing behaviour of young road users by giving them a voice in road safety and bringing together a unique collaboration of industry, government, higher education institutions and students.
“Re:act’s growth is also testament to the unwavering support of program partners and our media partners, including oOh!media who is going into its fifth year supporting Re:act in Australia as media partner.”
Noel Cook, oOh!media’s Chief Commercial & Operations Officer, said: “oOh! is very proud to be able to offer continued support as the exclusive Australian media partner of Re:act in 2022 across our extensive national digital network.
“We know that drivers are highly receptive to road safety messaging at the point of decision making – when they are behind the wheel – and our roadside signs are the perfect way to keep young and vulnerable drivers safe.
“With the end of the pandemic in sight, we know many of our roads are busier than ever, so our commitment to helping support and expand road safety programs like Re:act is vital.”
Universities and TAFE Colleges
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