This Article Was Sourced From Hard Edge: Re:act TAFE fatigue campaigns launch nationally QLD, Re:act TAFE fatigue campaigns launch nationally WA, Re:act TAFE fatigue campaigns launch nationally.
Road safety campaigns focused on driver fatigue, each devised by local TAFE students, are launching today across more than 750 media assets in each corner of Australia to change behaviour among young drivers and apprentices.
In a coordinated display, peak hour drivers in Victoria, Queensland and Western Australia were greeted with the road safety campaigns this morning. The campaigns, which will run for the next two weeks on OOH and four weeks online, were devised by TAFE graphic design students as part of the Re:act TAFE road safety behaviour change program.
An initiative of strategic creative behaviour change agency Hard Edge, Re:act TAFE challenges graphic design students to create a campaign that raises awareness among 16-24 year old road users of a critical road safety issue. The selected campaign is developed for public execution via media partner oOh!media’s national network of digital assets, including on TAFE campuses and in regional areas.
Re:act has run in 2021 at Holmesglen TAFE in Melbourne, Queensland TAFE on the Gold Coast and North Metropolitan TAFE in Perth. Students at TAFE NSW are currently participating in the program with South Australia’s launch date yet to be announced, giving Re:act a virtually national scope.
The program also runs in the university sector, through University of Technology Sydney, Curtin University in Perth, Swinburne University in Melbourne and Queensland University of Technology, as well as in the United Kingdom through University of the Arts London.
“Bringing together road and work safe agencies to collaborate on road trauma, a major issue for both, is fantastic and we hope that collaboration will continue past Re:act TAFE,” Re:act and Hard Edge Founder Andrew Hardwick said.
“We are immensely grateful to the TAC and WorkSafe Victoria for their strong support to get Re:act TAFE off the ground this year, which is testament of their commitment to those they represent.
“All participating students have conducted research with young people and with apprentices specifically that, once compiled, we believe will be a useful insight for the agencies into this hard to reach and understand demographic, which is over-represented in road trauma.”
Noel Cook, oOh!media’s Chief Commercial & Operations Officer, said: “Saving young lives on our roads is critically important, which is why we are pleased to support these campaigns and contribute resources and signage space to get the message out there.
Images top to bottom (‘Take a Break Mate – You Drive Lousy When Ya Drowsy’ campaign was created by Queensland TAFE student Tori Sharpe, ‘Not a substitute for sleep’ campaign was created by WA North Metropolitan TAFE student Stephanie Simpson, ‘Sleep, then drive’ campaign was created by Holmesglen TAFE graphic design students Sasha Price and Carly Diep