The National Road Safety Partnership Program (NRSPP) offers a collaborative network for Australian organisations to build and implement effective road safety strategies in the workplace.
The program offers organisations the resources to improve road safety that best fit their individual operations and, at the same time, improve business productivity through less time and money lost through safety incidents.
The program is not a prescriptive approach but aims to complement existing safety legislation by providing access to a ‘knowledge bank’ from a diverse network of organisations to given them the resources to implement their own initiatives. The tools will help make the business case for organisations shifting their safety focus from 'having' to safety to secure a contract to 'wanting' to because it is simply good business.
Real crash survivors become the faces of seat belt campaign
New Zealand Transport Agency (NZTA) has set out to shift the perception of seat belts from an optional accessory to a life-saving necessity by using images of real-life crash survivors in its new campaign. NZTA put a call out for real Kiwi men with their own stories of survival, thanks to a seat belt. Hundreds responded, and ten were chosen to step in front of the camera to have their real injuries recreated and their stories shared. The men’s injuries vary, but all ten are united by the mark of their seat belt: a short-term physical bruise, or sometimes scar, that has had a long-lasting impact on their lives. A physical reminder that they made the right call to wear a seat belt and survived because of it. The survivors provided personal photos taken in the days after their crashes to help ensure the injuries were recreated as accurately as possible. The special effects make-up team worked closely with Dr. Natasha McKay, an Emergency Medicine Specialist who lent her expertise to the campaign. “A seat belt really does leave a mark like this,” she said. “They will save your life, but they will leave a mark to show how they’ve done it.” The images are displayed on billboards near carparks of bars and pubs in towns around NZ, in particular, in the areas where the featured survivors live. Visit https://beltedsurvivors.nz/ for more information on the campaign.
NRSPP extends a warm welcome to Bingo Industries as a new Program Partner. We are excited to collaborate with Bingo Industries in developing new tools and methods of driver training and assisting the fleets of many industries.