In 2016, 23% of regional road fatalities in Western Australia involved fatigue as an influencing factor – compared to 3% in Perth.
The Road Safety Commission (RSC) of Western Australia aims to reduce the incident of fatigue related crashes and fatalities this Easter with their ‘Don’t Trust your Tired Self’ campaign.
This Campaign includes:
- Out-of-Home Advertisements
- To target those travelling south the RSC will have a billboard on Forrest Hwy heading South. This will be for up from Sunday 25 March , through until the end of April, so covering Easter and the school holiday period.
- Digital Advertisements
- Social Media posts commenced Sunday 26 March.
- TV Advertisements
- Regional TV will run the fatigue message.
We would greatly appreciate any support you may be able to provide in sharing and promoting the messaging to your networks in the lead-up and throughout the Easter period
For more information see: https://rsc.wa.gov.au/Your-Safety/Safety-Topics/Fatigue