Re:act 2018 was launched earlier this month with a campaign briefing for Swinburne University Communication Design students. The 2018 Re:act topic is: “The safe interaction of 18-25 year old road users with trucks.”

As part of the project, students are challenged to create a road safety campaign that educates 18-25 year olds of the risks of sharing roads with trucks and the importance of making safe decisions to prevent crashes and near misses.

Representatives from Hard Edge creative agency and Re:act partners visited Swinburne to check students’ progress with the creative brief. The 10 groups of three students each presented their initial thoughts on research, strategy, key messaging and creative approach. They have done an excellent job, completing their own peer group research, developing their thinking and demonstrating how their creative ideas will help change behaviour in their peers to be more aware of trucks on the roads and reduce risks.

2018 Re:act final presentations will take place on April 3 and will be judged by a panel representing Hard Edge and each of the Re:act partners: ATA, TAC, RACV, Transurban, Melbourne Metro and ARRB.

In addition to the winning group being funded to launch their campaign on Swinburne’s Hawthorn campus, a representative will be flown to the ARRB conference in Brisbane to present their campaign. A representative from each of the top three finalists will also be flown to present their campaigns at the ATA Conference in Canberra.

This is truly a valuable experience for these students as well as a positive contribution to society.

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