Safety is at the centre of the Australian Trucking Association’s strategic agenda and is TruckSafe’s core business. This aligns the ATA seamlessly with NRSPP’s objective to break knowledge barriers and facilitate information transfer across all industries about managing risk and reducing the road toll.
Jerome Carslake, Manager of NRSPP welcomed the ATA as its latest partner. “NRSPP is proud to have ATA join the partnership. Unfortunately, heavy vehicles are over represented in the number of fatalities involving third parties and in the majority of these crashes the heavy vehicle is not at fault – there is a real lack of understanding about sharing the road safely with heavy vehicles”.
“One of the primary aims of the NRSPP is to bring sectors together. With the ATA becoming a partner, we can seek to bridge critical understanding.”
ATA’s CEO Ben Maguire said, “Death and injury on our roads impacts us socially, financially and economically. It is paramount that the trucking industry contributes effectively to reducing and ultimately eliminating road trauma.”
“I’m thrilled to announce that as part of our partnership with the NRSPP, the ATA will join the 2018 Re:Act campaign which is led by NRSPP Program Partner Hard Edge. The focus of the campaign being – improving the safety of young road users when interacting with trucks. Over the next 12 months NRSPP will also feature case studies and webinars of leading ATA members. We thank NRSPP for the opportunity to join the program and contribute to improving safety for all road users.”
About the National Road Safety Partnership Program:
NRSPP is funded by a range of state governments and the Australian Road Research Board (ARRB) and delivered by ARRB. The program breaks the barriers of workplace road safety beyond just mode and industry silos by helping to facilitate the knowledge transfer of how different organisations manage their on road risks.
Re:act is an annual behavioural change project that aims to make 18-25 year olds consider their actions by increasing awareness of the dangers they may face on the roads.
As part of the project, Swinburne University Communication Design Honours students are challenged to come up with a campaign to change behaviour in their peers around a key road safety and social issue.
Melbourne strategic marketing and creative agency Hard Edge started the Re:act initiative in 2016 in collaboration with Swinburne University and with support from several organisations with a passion for road safety, including the Transport Accident Commission, RACV, Transurban and ARRB Group, which coordinates the NRSPP.
Australian Trucking Association
Tel. 02 6253 6900
Tel. 03 9881 1670