Australia’s National Road Safety Strategy 2011-2020 has identified that road safety is not just the responsibility of the government, but requires the support and engagement of not-for-profits, businesses, community groups and individuals. For many businesses, vehicles and driving make up the greatest risks for their employees. These risks can be a part of daily business activities, or in the employees’ commuting journey. Work-related road crashes in Australia account for about 50 per cent of all occupational fatalities and 15 per cent of national road deaths (ATC, 2011). A number of businesses within Australia and internationally have introduced road safety initiatives which result in a safer workforce, and in turn, a safer community. The returns are often also realised in other ways such as customer loyalty, decreased operating costs, a more skilled workforce, overall reduction in corporate risk, and enhanced brand recognition.
