In 2008, the State Government released its 12-year road safety strategy, Towards Zero, in which ambitious targets for reductions in people killed and seriously injured (KSI) on our roads, 40% or 11,000 people, were outlined. Targets for a 40% reduction were calculated on a baseline figure, using crash data across the years 2005-2007.

It is difficult to measure distraction-related crashes, but it was estimated in Towards Zero as affecting 32% of all crashes. It is believed that the risk associated with distraction are high.

Distraction-related crashes remain a major concern for the Government and other road safety authorities across Australia.