City of Sydney – Calculating crash costs improves driver performance, bottom line
No. of Staff: 1,900 (1,200 drivers)
Key Outcomes:
- Multiple strategies working in combination, including management support, driver awareness training and tracking crash data, maximises effectiveness of road safety programs
- A strong partnership with your insurer can help achieve road safety outcomes by providing data on numbers and costs of crashes, showing opportunities for improvement and strategies that are working
- As well as reducing the bottom line, such data can inform driver training and crash prevention programs and is powerful in influencing culture and behaviour when used as a training and awareness tool
- Having a dedicated road safety position who ‘coaches’ drivers, rather than focusing solely on driver instruction, can be effective in improving road safety outcomes
- Employing someone in that position with driving experience and the ability to empathise and build rapport with drivers increases acceptance and improves road safety outcomes.
Synopsis::
Rising demand for services is increasing the risk of crashes in the City of Sydney. In response, the City has developed a comprehensive road safety program that tracks crash data to inform driver awareness programs and prevent incidents while also improving the bottom line.
