Hard Edge

Re:act is a program that challenges university students to raise awareness of road safety issues and change behaviour among 18-25 year olds which was founded by Hard Edge. https://reactforchange.com/

Following on from the Swinburne University Partnership Road Safety Student Campaign focused on driver distraction established Re:act to facilitate the annual establishment and growth of  the initiative.

• • Re:act 2016 – Theme was Safer use of mobiles in vehicles
    • Melbourne Swinburne University: Chloë Young’s ‘Live the Moment’ campaign
  •  Re:act 2017 – Theme was The morning after alcohol
    • Melbourne Swinburne University: Lucy Boehme ‘Give Your Liver Longer’ concept.
  • Re:act 2018 – Theme was Safe interaction of 18-25 year old road users with trucks
    •  Melbourne Swinburne University: Charlotte Hicks, Grace Kirby and Caitlyn Preyser were the winners of re:act 2018 with their hard hitting ‘Don’t Truck Around’ campaign.
  • Re:act 2019 – Theme Vulnerable road users and drivers: shared responsibility
    • Melbourne Swinburne University: Communication Design students Max Bufardeci, Riley van Ingen, Felicity Lemke and Caitlin Gmehling created the ‘100% Human’ road safety campaign
    • Sydney UTS: Communication Design student Elizabeth Sacco created the ‘#ThanksMate’ road safety campaign.
  • Re:act 2020 – Theme: Distraction
    • Melbourne Swinburne University: Communication Design students Stephanie Powell, Thomas Pritchard, Caitlin Xavier & Laura Hughes created the ‘You miss a lot distracted’ road safety campaign
    • Sydney UTS: Ella Mander-Jones’ awesome campaign around killer playlists
    • Brisbane QUT: ‘Where’s Your Sense?’ campaign, from the minds of QUT students Kate Walters, Paulus Pearce, Mea Clifford and Macey Robinson-Stewart,
    • London UAL: Eyes up, Phone Down by Reana Kerai

Why become a Program Partner?

The health and wellbeing of our employees is central to our business and increasing education and awareness of this is key, both for internal staff and of our clients and suppliers. We aim to have employees take responsibility for their actions and behave in a manner that keeps them and others safe. The safe use of mobile phones while driving, for example, is an initiative that everyone is committed to.

What are Hard Edge’s NRSPP road safety commitments and by when?

Relevant NRSPP News Item: Safe driving campaign: Emotive video targeting mobile use while driving wins student road safety competition

Supporting actions delivered by Hard Edge

• Following on from the inaugural student road safety Re:act program with Swinburne University that focused on the safer use of mobile phones in vehicles, Hard Edge Managing Director, and Founder and CEO of Re:act, Andrew Hardwick established and expanded the Re:act behaviour change program. NRSPP has been an active and instrumental industry partner of the annual program, which challenges students to create a road safety campaign aimed at raising awareness and changing behaviour around a critical road safety risk. The selected campaign at each university is activated in the public domain:
  • Re:act 2016 – Topic: Safer use of mobiles in vehicles
    • Melbourne Swinburne University: Chloë Young’s ‘Live the Moment’ campaign.
  •  Re:act 2017 – Topic: The morning after alcohol
    • Melbourne Swinburne University: Lucy Boehme’s ‘Give Your Liver Longer’ concept.
  • Re:act 2018 – Topic: Safe interaction of 18-25 year old road users with trucks
    •  Melbourne Swinburne University: Charlotte Hicks, Grace Kirby and Caitlyn Preyser were the winners of Re:act 2018 with their hard hitting ‘Don’t Truck Around’ campaign.
  • Re:act 2019 – Topic: Vulnerable road users and drivers: shared responsibility
    • Melbourne Swinburne University: Communication Design students Max Bufardeci, Riley van Ingen, Felicity Lemke and Caitlin Gmehling created the ‘100% Human’ road safety campaign.
    • Sydney UTS: Communication Design student Elizabeth Sacco created the ‘#ThanksMate’ road safety campaign.
  • Re:act 2020 – Topic: Distraction
    • Melbourne Swinburne University: Communication Design students Stephanie Powell, Thomas Pritchard, Caitlin Xavier and Laura Hughes created the ‘You miss a lot distracted’ road safety campaign.
    • Sydney UTS: Ella Mander-Jones’ awesome campaign around killer playlists.
    • Brisbane QUT: ‘Where’s Your Sense?’ campaign, from the minds of QUT students Kate Walters, Paulus Pearce, Mea Clifford and Macey Robinson-Stewart.
    • London UAL: Eyes up, phone Down by Reana Kerai.
• Safe Use of Mobiles in Vehicles (SUMV)
  •  As part of SUMV there were two elements, delivery of the guide and the communications and engagement strategy that was led by Hard Edge. SUM delivered:
    • B2B Video 
    • Mobile Phone Distraction in Vehicles – It Doesn’t Add Up! (Poster Series)
•  Empowr Mobility
  • Hard Edge is a founding supporting partner of Empowr Mobility and led development of the initiative’s brand and communication strategy, including all creative design and website content and production.
• Conferences
  • NRSPP Program Manager Jerome Carslake and Hard Edge MD Andrew Hardwick submitted a paper to the Australasian Road Safety Conferences on Re:act in 2017 and 2018.

• Empowr Mobility
  • Hard Edge is a founding supporting partner of Empowr Mobility and led the development of the initiative’s brand and communication strategy, including all creative design and website content and production.