The purpose of this research is to explore the creative process of road safety campaigns, including the steps from the brief to the campaign’s development and implementation, the stakeholders generally involved, and the various creative roles. It also seeks to understand whether and how road safety theories inform the creative response, including the briefing and guidance provided, and how theory translates into the creative response.
This survey questionnaire is provided with the aim of gathering anonymous empirical data regarding the role of theory in the creative development of Australian road safety campaigns. In this survey, respondents are asked to describe their organisation, the creative team responsible for developing road safety campaign materials, their participation in the creative development process, the stakeholders responsible for the approval and implementation of the organization’s road safety campaign materials, and to establish whether any road safety theories are incorporated into the development process.
The link to the Survey can be found at: https://swinuw.au1.qualtrics.com/jfe/form/SV_3rsdNHK2XwAr6t0