28 – What’s on your mind? No distraction

Overview of Package

A National Road Safety Partnership Program (NRSPP) Organisational Road Safety Campaign

Road safety is a shared responsibility and therefore NRSPP has developed a campaign that can be executed across an entire organisation so all workers are safe on the road.

Distraction has been identified one the fatal five risks on the road. As a result this campaign has been developed with the view of helping an organisation engage its entire workforce to understand distraction on the road network.

There is a range of materials and guidance on how to best execute the campaign.

The package contains:

• Aid for the promotion of discussion

• Discussion prompt sheet

• Participant attendance sheet

• Campaign Resources

  • Distracted Driving fact sheets
  • Distracted Driving videos
  • Distracted Driving posters
  • Social media posts
  • e-signature banners
  • Suggested campaign timeline
  • Pre- and post-evaluation
  • Distraction blog
  • Pledge form

Everyone uses the road network, people do and will make mistakes when on the road. NRSPP hopes by understanding the risk of distraction your workers will be more aware of the risk and takes their own steps to reduce it when on the road.

Author Acknowledgement

This campaign has also been developed in collaboration with Jerome Carslake (NRSPP), Gabrielle Fetalvero (NRSPP Swinburne Intern 2019/20), Kristie Young (MUARC), Tim Roberts (Fleet Strategy), Mark Stephens (Uniting Care Queensland), Stephen Hehir (Australia Post) and Kym Bancroft (Queensland Urban Utilities).

References

• Dingus, TA, Guo, F, Lee, S, Antin, JF, Perez, M, Buchanan-King, M & Hankey, J 2016, ‘Driver crash risk factors and prevalence evaluation using naturalistic driving data’, Proceedings of the National Academy of Sciences, vol. 113, no. 10, p. 2636.

• Young, KL, Osborne, R, Koppel, S, Charlton, JL, Grzebieta, R, Williamson, A, Haworth, N, Woolley, J & Senserrick, T 2019, ‘What contextual and demographic factors predict drivers’ decision to engage in secondary tasks?’, IET Intelligent Transport Systems, pp. 1–6

• Young, KL, Osborne, R, Koppel, S, Charlton, JL, Grzebieta, R, Williamson, A, Haworth, N, Woolley, J & Senserrick 2019, ‘What are Australian drivers doing behind the wheel? An overview of secondary task data from the Australian Naturalistic Driving Study’, Journal of the Australasian College of Road Safety, vol 30 issue 1, pp. 27–33

• Young, KL, Koppel, S, Stephens, AN, Osborne, R, Chambers, R & Hassed, C 2019, ‘Mindfulness predicts driver engagement in distracting activities’, Mindfulness 10, pp. 913–922.

• Centers for Disease Control and Prevention 2019, ‘CDC – Motor Vehicle Safety at Work: Topics: Distracted Driving at Work – NIOSH’, Centers for Disease Control and Prevention, https://www.cdc.gov/niosh/motorvehicle/topics/distracteddriving/default.html

• Puddicombe 2014, ‘Can I apply mindfulness to driving’, Headspace, https://www.headspace.com/blog/2014/07/23/applying-mindfulness-to-driving/

• Headspace 2017, ‘What is Mindfulness? – Headspace’, Headspace, https://www.headspace.com/mindfulness

• NRSPP 2016, ‘NRSPP Quick Fact: Driver Distraction’, NRSPP, https://www.nrspp.org.au/resources/nrspp-quick-fact-driver-distraction/

• NRSPP, Isler N & R 2018, ‘NRSPP Webinar: We Drive the way we live – Insights into safer driving at work’, NRSPP, https://www.nrspp.org.au/resources/nrspp-webinar-we-drive-the-way-we-live-insights-into-safer-driving-for-work/

• NRSPP & Kelleher, L 2017, ‘Webinar: Busy Brain Syndrome – The Root Cause of Driver Distraction’, NRSPP, https://www.nrspp.org.au/resources/busy-brain-syndrome-root-cause-driver-distraction/