- Data is a powerful tool in driving workplace road safety in an organisation – it highlights opportunities for improvements and can justify the need for specific measures while deflating resistance to change
- Taking the time to understand telematics data generated and what can be reported on is critical; so is making it clear to your workforce that data is only used to drive improvements, not to punish
- Taking an education approach, where incidents and poor performance are treated as an opportunity to improve, is more effective than a punitive focus
- Incentive programs motivate people to improve their driver behaviour, however continuous incentives can create ‘entitlement’ and negate their effectiveness
- Sharing safety results and creating competition, between individuals, teams or branches, can help make safety performance ‘meaningful’ and promote engagement
- Management buy-in is critical for implemented measures to be effective; it also motivates and engages drivers because it shows the company cares about them
- Changing a workplace road safety culture takes time – be patient, persistent and consistent.
Collecting telematics data can be a powerful force for improving workplace road safety and driver behaviour. Southern Cross Protection’s approach, which sees data as an educational tool and motivates drivers through competitive rewards systems, had immediate and amazing results on the company’s safety performance – and bottom line.