What is it about these streets that we pound from day to day? They reveal sides of us we barely recognise. Living in London can be stimulating and fun but as with any major city it has its challenges – one of those is travelling around on our busy roads. We all compete for space and as our population grows, the roads get busier and there’s less space to be had. All road users – motorists, cyclists, pedestrians and motorcyclists – are affected by the issues we face today: the pace of traffic and the pace of London life. Sometimes it gets to us all and we lose our cool. But what if we let it go? And leave it behind? Share the Road is our new campaign, asking all road users to think about their attitudes on the road. If we were all a bit more considerate, rather than competing and losing our temper, then we’d all have better, safer and less stressful journeys.
