Persuading drivers of the dangers of hands-free phones

This project focused on tackling the use of mobile phones whilst driving within the scope of professional drivers, building on the work of the Mobile: Engaged compendium. The project aimed to uncover attitudes towards hands free phone use and examines the reasoning for breaching zero tolerance hands free policies amongst commercial drivers.

The findings were used to produce a “myth-busting” video grounded in behavioural change theory to challenge these attitudes. The video is widely available to help reduce distraction-based collisions in fleet drivers across the UK.