estlé became a DfBB Champion April 2015 and is a leading nutrition, health and wellness company, served by 440+ factories, 330,000 employees and upwards of 30,000 company vehicles in 80+ countries. Nestlé operates upwards of 30,000 vehicles around the globe.
The Nestlé Champion Case Study calculated that in 2004, in Europe alone, it needed to sell 235 million Kit Kats to generate the revenue to finance its motor fleet collision risks. A range of initiatives have since been facilitated, initially through ‘early adopting’ businesses and now expanding globally.
Business champions constitute the central element of the Driving for Better Business campaign. They are those firms that are prepared to step forward to champion good practice in work related road safety by taking a business message to business. Business champions, drawn from public, private and voluntary sectors, both company directors and fleet decision-makers, will work through various networks and associations to deliver awareness to their fellow businessmen.
The target audience is those businesses operating company car and van fleets, as well as those who rely on staff to use their own vehicles on work-related journeys.
COMPANY OVERVIEW
Nestlé is a leading nutrition, health and wellness company, served by 440+ factories, 330,000 employees and upwards of 30,000 company vehicles in 80+ countries.
Nestlé operates upwards of 30,000 vehicles around the globe. The company calculated that in 2004, in Europe alone, it needed to sell 235 million Kit Kats to generate the revenue to finance its motor fleet collision risks. A range of initiatives have since been facilitated, initially through ‘early adopting’ businesses and now expanding globally.
NATURE OF OPERATION AND DRIVING ACTIVITIES
Nestlé vehicle fleet comprises 28,500+ company cars, 1,300+ two wheelers, 2,000+ commercial vehicles and 2,900+ industrial trucks across Europe, Asia/Pacific, the Americas and Middle East/Africa. Nestlé also has many transport and service contractors and sub-contractors, as well as joint ventures, who are all increasingly being engaged in road safety programs as part of their terms of business.
ORGANISATIONAL STRUCTURE
Globally, Nestlé’s business and fleet management strategy is relatively decentralised, with an overall framework for local execution, managed through a continuous excellence methodology. A road safety strategy is being implemented with a strong emphasis on policy, gap analysis, and utilising centrally supported online risk assessment and coaching for local leadership to engage their people.
WORK RELATED ROAD SAFETY POLICY & PROCEDURES
In 2004, Nestlé calculated that in Europe it needed to sell 235 million Kit Kats per annum to generate the revenue to finance its motor fleet insurances. This led to a stakeholder workshop in Switzerland, hosted by Nestlé Group Risk with support from Zurich Insurance, British Telecommunications and Interactive Driving Systems (IDS). The event helped lay the foundations for the programs described, based on the Haddon Matrix framework, which helped shape a 10 point checklist (Figure 1) and the application of Virtual Risk Manager (VRM) as a common and consistent tool with local language and content accessible to all Nestlé businesses globally.
Over the last 10 years, a range of initiatives have been facilitated, starting with some of the company’s most early adopting businesses and then expanding widely across the globe:
Extent of risks identified from societal, cost, brand, business and reputational perspectives.
- Group Risk has put motor fleet loss prevention procedures, programs and processes ‘on the map’ across the world framed by the 10 point check list as a systems-based approach.
- Global road safety committee and key performance indicators established, chaired by Group Risk, with close collaboration from the Safety Health and Environment (SHE) and Fleet teams.
- VRM identified, and supported, by Group Risk as a program available globally for driver risk assessment, management, monitoring, coaching and improvement.
- Fleet safety toolkit developed for new locations entering the program.
- Toolkit includes:
- Fleet safety policy and pledge;
- 10 point safe driving program checklist (Figure 1);
- Driver handbook; Culture pack;
- VRM implementation plan;
- Safe vehicle selection policy;
- Nestlé case studies;
- Contractor standards and gap analysis for truck, bus and other service providers.
The checklist provides a framework/policy and a standard to undertake gap analysis against. This has been undertaken internally and in collaboration with Zurich.
Development of a mandatory standard on safe driving, applicable throughout the company.
Increasing internal collaboration between Risk, Fleet, SHE, HR and Procurement business functions.
Wherever possible, work closely with suppliers for vehicles to meet minimum safety standards, including: Euro NCAP 5* (or local equivalent where available), front air bags, anti-lock braking, electronic stability control, head restraints, seatbelts, fog lights, luggage restraints and air conditioning.
In-country stakeholders engaged to focus attention on road risk management.
Road safety increasingly being built into procurement standards for contractors, subcontractors, joint-venture partners and other vendors.
Increasing focus on emerging markets with evolving road safety standards.