Last year, 1,266 Australians died from road accidents involving at least one car and a driver, passenger, pedestrian or cyclist. The economic cost of Australian road trauma exceeds A$27 billion each year. That’s 1.8% of Australia’s GDP.

Australia has committed to an ambitious target of zero road deaths by 2050, known as Vision Zero. Originating in Sweden in the late 1990s, Vision Zero is based on a simple principle: no loss of life or serious injury on roads is acceptable.

But while we were making good progress at reducing road trauma, this has stalled in recent years, with Australian road deaths rising to levels not seen in nearly a decade.

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