Overview of Package
A National Road Safety Partnership Program (NRSPP) Organisational Road Safety Campaign
Road safety is a shared responsibility and therefore NRSPP has developed a campaign that can be executed across an entire organisation so all workers are safe on the road and in car parks.
There is an elevated risk of collision in car parks due to inherently dangerous features such as multiple directions of travel, narrow spaces, large pylons, and poor lighting. As such, it’s unsurprising that low-speed manoeuvring and parking incidents are extremely common amongst those who drive for work, making up between 10–21% of fleet insurance claims each year.
Although the act of parking your car may seem simple, it involves several key decisions which may influence the protection of your vehicle and safety of other road users. Taking a moment to be thoughtful and make informed decisions while parking your vehicle can help keep you and those around you safe, and cut down on avoidable and costly insurance claims.
When assessing the risks in this inherently dangerous space, it is important to keep your vehicle size and visibility in mind. Remember, vehicle technology, such as rear view cameras, should always be used as an aid, not a substitute.
Acknowledgements
We would like to say a big thank you to all the parties who made this campaign possible:
- Kyla Fantin, NRSPP Communications Lead, Graphic Designer Intern 2021/22: Campaign management and creative development lead
- Ruby Athanas, NRSPP Communications Lead, Graphic Designer Intern 2021/22: Campaign management and creative development lead
- Seun Adenipekun, NRSPP 2022 Intern and Olivia Dobson from Monash University: Research and information gathering
- Tim Roberts, Executive Director at FleetStrategy: Creation of campaign videos
- Jerome Carslake, Director of the NRSPP: Guidance, peer-review and management
Research was peer-reviewed and guided by:
- Sharon Newnam, Associate Director at MUARC
- Brendan Callaghan, Head of Health and Safety at Super Retail Group
- Michelle McLaughlin – Co-Founder, CEO of Little Blue Dinosaur Foundation
Design was peer-reviewed and guided by:
- Dr Shivani Tyagi, Communication Design Lecturer Swinburne University of Technology and Director of Swinburne Design Bureau
Messaging and Linguistics was peer-reviewed and guided by:
- Brett Rutledge, Leader of Linguistics at SENSEMAP®
- Graham Milkins, Visual Language Specialist at SENSEMAP®
- Barbara Minuzzo, Coordinator of the International Safety Media Awards
(A References document in included in the package.)
$0.00
Related products
-
26 – With My Eyes Closed… (Driver Sleepiness)
$0.00Tired driving leads to reduced alertness, responsiveness and control, endangering not only the individual but the vehicles around them. Through this campaign, we outline the importance of sleep, consequences of sleep deprivation, dangers of tired driving, and methods to mitigate this issue while encouraging a supportive attitude.
Add to cart -
28 – What’s on your mind? No distraction
$0.00Road safety is a shared responsibility and therefore NRSPP has developed a campaign that can be executed across an entire organisation so all workers are safe on the road.
Add to cart -
29 – Travel Time. Your Time. (Aggressive Driving)
$0.00Aggressive driving is more common than we realise, with our culture becoming more desensitised to road rage each day. NRSPP has developed a campaign that can be executed across an entire organisation, aiming to bring awareness to this issue and provide informative methods on how to manage road rage through mindfulness.
Add to cart -
30 – Respect Traffic Controllers
$0.00The NRSPP Respect Traffic Controllers campaign focuses on humanising traffic controllers to facilitate road users’ empathy and safe interactions. Our goal is to minimise abuse directed at traffic controllers as they are here to make our roads safer. A key finding reported that 54% of road workers received verbal or physical abuse from a member of the public while working.
Add to cart