SENSEMAP

Please tell us a bit about who Sense Map is?

We believe most business problems are actually language problems. We show you how to take control of your language so  you can better understand what your customers and employees really think; better define who you are with a clear purpose, difference and value; and formulate a plan of action that makes sense to everyone and has a better chance of success.

What sector does your organisation operate within?

All sectors

What size is your fleet or the number of staff who generate your transport task?

A small fleet with just 5 vehicles

Describe what road safety means to your organisation?

Safety is a shared responsibility. Shared responsibility relies on shared meaning. If we don’t have the same understanding of something, how can we have shared responsibility? If we don’t all understand what safety means, how can we all take responsibility for ensuring that it happens?

Supporting Actions Delivered by Sensemap

• In 2017, Brett Rutledge developed with NRSPP Thought Leadership: Terminology and Communication
• Following on from the Thought Leadership piece, Brett and Graham join NRSPP for the Webinar: Talking Sense – Why language is the key to safety
• In 2018, Sensemap joined NRSPP to expand on their 2017 webinar with The Language of Safety
• To support the webinar, Sensemap developed the Language of Safety Free eBook.