The NRSPP It’s Not Natural to Tailgate campaign encourages drivers to reflect on their habits and better understand safe following distances in various road conditions.

The campaign is grounded in evidence-based research, drawing from a wide range of relevant literature. Survey results show promising awareness: 80% of heavy vehicle drivers, 88% of workplace light vehicle drivers, and 87% of non-workplace drivers agree that the 2–3 second rule is appropriate under ideal conditions. While these figures are encouraging, there’s still room for improvement. Maintaining safe following distances is a basic rule taught in driving school and should remain a lifelong habit.

Inspired by nature, the campaign highlights how tailgating goes against the instinctive behaviours seen in the animal kingdom. Just like animals maintain space for safety, so should we. But behind the wheel, that natural instinct can be overridden, putting ourselves and others at risk.