Young road users and the growing number of trucks on Melbourne’s inner city roads were the focus for Re:act’s 2018 road safety campaign for 18-25 year olds.
Final presentations took place on the 3rd of April at South Melbourne strategic creative agency Hard Edge. ‘Size Matters’, ‘Choose the Kindspot’ and ‘What are the Odds?’ were some of the creative and clever ways third year Swinburne University Communication Design Students expressed important safety messages around young people sharing roads with heavy vehicles in this year’s Re:act project.
But it was the ‘Don’t Truck Around’ campaign – created by Caitlin Preyser, Charlotte Hicks and Grace Kirby – took out the top prize awhich was translated into a $6,000 campaign launced across Swinburne’s Hawthorn campus during O Week.
Re:act is an initiative of strategic creative agency Hard Edge in collaboration with Swinburne University. The behavioural change project is now a compulsory course requirement for final year students. Each year’s creative challenge is centered around making 18-25 year olds consider their actions by increasing awareness of the dangers they may face on the roads.
Re:act has the support of several key organisations with a passion for road safety, including the Transport Accident Commission, RACV, Transurban and the Australian Road Research Board (ARRB), which coordinates the National Road Safety Partnership Program (NRSPP), The Australian Trucking Association (ATA) and Melbourne Metro Rail Authority also became Re:act partners this year, realising project outputs could produce tangible ways to help them engage vulnerable road users with road safety messages.
This year’s Re:act project had the largest participation yet, with 30 final year Swinburne design students working collaboratively in ten groups of three, according to Course Director Nicole Wragg and Industry Placement Program Coordinator Anthony Elliott.
- Truck Weight Poster (55.91 KB)
- What are the Odds Poster (2.12 MB)
- You Me We Poster (80.96 KB)
- Do You See a Truck Poster (2.69 MB)
- Don't Assume Poster (82.25 KB)
- Don't Leave Trucks in the Dark Poster (3.87 MB)
- Don't Truck Around Poster (58.08 KB)
- Kindspot Poster (725.85 KB)
- Size Matters Poster (958.95 KB)