By becoming a Program Partner (PP), the organisation will act as a champion for road safety; promote a positive road safety culture within their own organisation; and identify how they can utilise their sphere of influence and point of differentiation to improve and promote road safety within it. PPs will identify what action they can take the lead on to improve road safety and share the outcomes through the NRSPP. Some actions which PP may undertake include case studies, knowledge centre contributions, leading forums, developing expert information, Working Group participation, Special Project contribution, Corporate Social Responsibility based around road safety, the list goes on and is only limited by an organisation’s willingness to be part of the solution, their creativity and business management.